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How Soccer Can Grow Your Business

Experts discuss the growth of soccer in the U.S. and how it can be a powerful platform for marketer’s today. The post How Soccer Can Grow Your Business appeared first on Univision.

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Soccer Fans Come Together at Univision Deportes Fiestón Liga MX

With a name like Fiestón (huge party), you know something good is brewing. In early January – and for the first time ever – Univision Deportes and Coors Light partnered to kick off the Clausura season...

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Monterey / America Match

UDN’s broadcast of the MONTERREY / AMERICA match averaged 424,000 Adults 18-49 per minute, shattering prior records and ranking as the most-viewed LMX regular season match ever on UDN. The Saturday 8p...

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Hispanics Feel the Need for Speed with Formula 1

  We all know that soccer is the number one sport for Hispanics, but there’s another sport that’s taking the wheel: Formula 1 racing. Fast cars, exotic locations and sophistication— Formula 1 is...

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Futsal and the Changing Of America

The front page headline in the January 15, 2014, Los Angeles Times caught my attention: “Futsal: Soccer Small and Fleet.” The article described the exploding popularity of the sport of futsal, a...

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And the Trophy Belongs to…Mobile – Why the 2014 FIFA World Cup Has Us Looking...

Germany wasn’t the only winner this World Cup — mobile also scored BIG. And if the last month taught us anything, it’s that the future of mobile content engagement is bright. As Brazil enters our...

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Hispanic Sports Fans Show their Passion through Technology

Source: Univision Deportes’ 2014 Hispanic Sports Fan Research, in partnership with Vital Findings   The post Hispanic Sports Fans Show their Passion through Technology appeared first on Univision.

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New Research on Hispanic Sports Fans from Univision Deportes

Hispanic consumers make up 20% of 18-49 sports viewers today. But, do you really know what they’re watching, how often and what they’re doing to prepare for games and celebrate? Do you know how they’re...

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Register for Hispanic 411 Webinar on our Sports Fanático Research

All sports consumers are awesome. From a brand or marketer’s perspective, some might even say they are their most valuable consumers. But new research from Univision Deportes and Vital Findings shows...

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On the Ground at the Sports Marketing Symposium

I recently sat on a panel at Sports Business Journal’s Marketing Symposium and shared the results of a new, nationwide study conducted by Univision in partnership with Vital Findings on Hispanic sports...

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Watch this Webinar: The Sports Fanático

In this webinar, you’ll learn about Hispanic sports fans as ‎the “more” consumers. This new research compares Hispanic and non-Hispanic sports fans as it relates to their preferences, behaviors,...

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Harnessing Fan Passion to Drive Results: Hyundai & Univision

A few weeks ago, I had the pleasure of joining partners from Hyundai’s agencies Innocean and Initiative on stage at the JD Power Automotive Marketing Roundtable in Las Vegas, giving auto marketers a...

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Super Fan Culture

What’s the Trend: Super fans are the individuals that make their passion for a brand a central part of their lives and identity.(1) Characterized by their intensity of emotion and “loyalty beyond...

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Leading the Change: JCPenney’s Latina Brand Strategy

You first heard about our 2014 Leading the Change event in last week’s blog about Anthem’s Total Market Journey.  This week, we’re turning to JCPenney.  Director of Multicultural Marketing Lyris Leos...

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4 Ways to Win Big with Big Events: Perspective from Johnson & Johnson,...

With “the big game” coming up, it’s certainly no secret that big events are often tentpole strategies for major consumer marketing companies. From music and fashion to sports and food, large-scale...

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Reach Hispanic Moviegoers Via Sports

  Movie marketers are always looking to generate more ticket sales.  And advertising to Hispanics in Spanish-language sports content might just be the way to do it.  According to this year’s Nielsen...

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5 Things You May Have Missed at UCI’s Upfront: “This Way Forward”

It was a packed house at the Lyric Theatre – one of Broadway’s biggest venues – for our 2015 Upfront presentation.  It was also an agenda filled with entertainment, star power and growth opportunities...

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The American Sports Fan has Spoken – and their Language of Choice is Spanish

On the heels of a very competitive CONCACAF Gold Cup tournament that culminated with Mexico’s seventh title, my team at Univision Deportes Network (UDN) scored its most important goal yet with a new...

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Univision Deportes Network’s New European Soccer Package

  Univision Deportes Network, the No. 1 Spanish-language sports network, can now provide a powerful European soccer opportunity to marketers looking to reach passionate futbol fans. New for the 2015-16...

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Premios Univision Deportes Goes LIVE in 2015

  This December, the stars will be out for the next installment of Premios Univision Deportes, the ultimate awards show for U.S. Hispanic sports fans. A roster of world-famous sports talent and musical...

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